Here are some examples:

• A Computer Repair Business: Most people love or depend highly on computers. When they have computer woes, they want to know mainly three things about your business – that you are responsible, understand what you are doing, and will fix it fast without charging them “an arm and a leg.” Therefore, you might begin selecting your window by prominently displaying your certificates or degrees in computer know-how. When looking through your store window, a neat, simple counter and a filing cabinet will hint at efficiency. A couple of chairs for customers waiting their turn might tell them that you care about them and, therefore, will also care for their computers.
• Hotel: Whether your client is on vacation or a business trip, you want your windows to display a lobby that promises a comfortable, restful, and pleasant stay. So, what should they see through your storefront windows? How about comfortable-looking lobby furniture, a relaxing color scheme, and a modest coffee bar at the end of the reservation desk?
• Toy Store: Your clients would be mostly parents (or grandparents), but your consumers are children. So, which of the two should the display window attract? Well, both. When buying toys for their children, parents prefer toys that will help develop them physically, intellectually, and artistically. Bright colors and movement attract children. So, whatever you display to attract parents, they must also look attractive to their children.
• A Restaurant: People who eat out generally look for good food and a pleasant, comfortable, clean place to eat it. Some restaurants put a menu in their window. That’s a great place to begin! Next, customers want a homey atmosphere, clean, inviting tables, comfortable seating, a restful color scheme, and attractive wall art.